Morocco's 2024 census recorded a legal population of 36.83 million as of 1 September 2024, with the majority living in the lush north-western coastal and inland plains with higher rainfall. Moroccans are predominantly of Arab, Amazigh (Berber), and Morisco descent, representing waves of Arabization, indigenous continuity, and the heritage of evicted Iberian Muslim and Jewish communities. Morocco is a multilingual culture with Arabic and Amazigh as official languages and French being widely used in commerce, higher education, and administration. Code-switching is common in daily life.
The population is aging: the share aged 60 and over rose from 9.4% in 2014 to 13.8% in 2024, while urbanization increased from 60.4% to 62.8% over the same period. Major towns such as Casablanca, Rabat-Salé, Marrakech, and Tangier have increased as rural populations move in search of work and amenities. Analysts commonly refer to "two Moroccos": a globalized, service-oriented urban society and a rural world with deep ties to agriculture and traditional customs, despite huge wealth, education, and infrastructural inequalities between the two. This disparity influences everything from career trends to gender roles.
Visitors notice these social patterns in regular interactions. Darija (Moroccan Arabic), Amazigh dialects, French, and, on occasion, Spanish or English can be heard in both medinas and newer districts, particularly in tourist areas. Family networks and respect for elders are highly valued, affecting business operations and hospitality: guests are frequently treated as extended family members, although final decisions may be made by senior family members. Understanding this demographic and cultural backdrop allows travelers to better understand phenomena such as huge family gatherings, high internal migration, and the importance of remittances from Moroccans living abroad, many of whom return as tourists and contribute significantly to visitor numbers.
